Once social data is obtained within the Email Marketing software, you can export it, and create list segments from it
To Export data from the Social Sharing report, click the Export link on the Social Sharing page of your Campaign’s report.
Fig 47-b: Export Data from Social Sharing Report
To create a List Segment based on Social Sharing data, you could choose the “Has shared socially” from the drop down as a condition and then choose the campaign and Social Media site.
Fig 47-c: Create List segments based on social sharing data
For instructions on creating List Segments, please go here, List Segment - Social Sharing
You can also create subscriber actions that are based on subscribers’ clicks on any social share icon (within the email body). Go to List>Subscriber Action>add/edit
Fig 47-d: Create Subscriber Actions That Are Based On Subscribers’ Clicks